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Is Charity a new marketing tool?

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In case you miss it! Once again, and for the 3rd consecutive year, I was called last April to support United Nations efforts. This year, with my team, we are helping raise funds and secure major gifts for the United Nations International Bazaar, a yearly fundraising event well attended by UN missions, Ambassadors, UN missions and staff, as well as International and US visitors. The Bazaar 2019 will take place at the United Nations Headquarters in New York on June 6,2019, from 10:00 AM to 4:00 PM under the High Patronage of Mrs Catarina Vaz Pinto Guterres, Spouse of the UN Secretary General António Guterres.(the head with a turban at the bottom it’s me!)

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Mrs Catarina Vaz Pinto Guterres, Patron, Spouse of the UN Secretary General António Guterres (in Black at the left ) Ambassadors and the UNIB2018 Planning Committee.

« Being involved in a cause that consumers support heightens a brand image. According to a study by Cone Inc., 85 percent of consumers have a better image of a brand if it is aligned with a cause or philanthropy »

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